The article doesn't mention prize money of any sort, it just says that he won a belt in the shape of an oyster, along with a serious case of priaprism.
But in all seriousness, it seems all the talk of slurping up shelled glop to rev your engine might not be entirely true. Or at least it's still kind of a mystery. Still though, if they're going to have a competitive aphrodisiac-downing competition, call me up when it's time for the whiskey chug. And remember the most important rule: no fatties.
And don't think I forgot about you (skinny) ladies, here's a picture of the stud muffin himself, Pat "Deep Dish" Bertoletti.
I'm eating oysters just looking at him... if you know what I mean.